I'm an environmentalist by trade but a keen sweet tooth and sewing machinist. Join me on my journey in starting a cake market stall in Darwin - where the air is hot and humid, the people go to markets to enjoy asian cuisine and accessible homemade treats haven't really taken off yet.
Saturday, 30 April 2011
The great wall of ugly-ness
My third market stall at Parap Markets was Easter Saturday and boy, were there lots of people at the markets. I had gone to great lengths to make Easter nest cupcakes and Cookies n Cream cupcakes for the occasion.
However, being a casual market stall holder (I trade when I please'm) meant that I was put in a new spot in the alleyway of crafts and clothes stalls. Normally this spot would be fantastic for cakes because its well shaded and is a main thoroughfare for people. However, on Easter Saturday, it seemed more like a non stop highway which meant people completely overlooked Maeli's Homemade. It was extremely disappointing watching people glance down at my cakes and continue walking in the throng of people.
I took some photos for future reference and decided that I need to work on my display and presentation. I got feedback from other stall holders and they suggested I create more colour and drawcards like signage.
But most of all, when I showed my best mate Josh the photos, he said it was the disgusting boring wall behind me. Notice the difference between the two photos and the backgrounds behind my stall and the jewelery stall across the path from me..
Note Ugly wall behind Maeli's Homemade
So I am working on my signage and Background!
I'm certainly getting a lesson in marketing and store design/display !!